Tracking that tells Meta who really buys.
If the pixel counts the wrong events — or counts each order twice — Meta optimises for the wrong people and your reports lie. We set up the Meta Pixel and Conversions API properly and prove it works in Test Events.
- Works withWooCommerce, custom sites, landing pages
- EventsView, add to cart, checkout, purchase
- VerifiedIn Test Events
Where the money is leaking
Ads Manager and real orders don't match
Purchases are missing, doubled, or counted on the wrong step.
Ad blockers and iPhones hide buyers
Browser-only tracking misses a large share of real purchases.
Low event match quality
Meta can't connect purchases to people, so optimisation gets weaker.
What you get
Setup
- Meta Pixel with the right standard events
- Conversions API (server-side) for every key event
- One event ID for browser and server, so nothing counts twice
Quality
- Customer data hashed and sent safely to improve match quality
- Purchase value and currency on every order
- Domain verification and event settings checked
Proof
- Test Events walkthrough with screenshots
- Short report: what was wrong, what we fixed
- Diagnostics checked again after 7 days
Four simple steps
- 1
Check
We audit your current pixel, events and Events Manager diagnostics.
- 2
Set up
Pixel and Conversions API installed with matching event IDs.
- 3
Verify
Test orders in Test Events; browser and server events deduplicated.
- 4
Follow-up
We re-check match quality and diagnostics a week later.
A good fit if you are…
- Stores whose Ads Manager purchases don't match real orders
- Brands scaling ads who need clean data
- Sites with an old or broken pixel
Not the right fit for…
- Sites where we cannot get admin or code access
Questions owners ask
What is the Conversions API?
A way for your website's server to send purchases directly to Meta. It keeps working when browsers or ad blockers stop the pixel, so Meta sees more of your real buyers.
Will orders be counted twice?
No. Browser and server events share one event ID, so Meta counts each order once. We show you this in Test Events.
Do you support WooCommerce?
Yes, plus custom websites and landing pages.
Does this fix my ad results by itself?
It gives Meta better data to learn from, which usually helps cost per purchase over time. It does not replace a good offer and good creatives.
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